This was an autumn scheme where White Stuff are keen to be local in the towns & high streets they are in. The concept ‘how do you do?.....’ was conceived to talk to each place, so How Do You Do ..Manchester? For example.

An illustrator, Olivia Whitworth, was commissioned to create an alphabet made of drawings for all the places White Stuff store are in. We designed prints & letters using these assets. This job was vast, as we hand silkscreened over 250 different images.